... and we're in such good company
February 12, 2023 by Janessa
After nearly two years of preparatory efforts, we are so pleased to share that Rogue Heart Media has achieved B Corp Certification, joining an awesome global community of purpose-driven businesses! The “B” here stands for “Benefit,” and in short, B Corps focus on a triple bottom line; that is, people, planet, and profits. It is a mark that represents the international movement of people using business as a force for good.
B Corp Certification is a rigorous process starting with an Impact Assessment questionnaire of around 150 questions, each of which must be backed up by documentation. As part of the certification process, a business is also required to amend its legal articles, to establish the right for the company to make decisions that benefit all stakeholders, not just shareholders. For us, this meant becoming a Social Purpose Corporation, which we achieved in February of 2021.
Globally, we join a collective of over 6,400 businesses across 89 countries as of March 2023. Here in Spokane, we are just getting started with a growing group of dedicated and sustainable small businesses: Measure Meant, Treatment, The Wander Project, Townshend Cellar, the Saranac Building, and The Grain Shed. Two additional B Corps with offices in Spokane bring us up to nine: Rice Fergus Miller, based in Seattle and Freeform, based in Boise.
Check out this cool “coming out” video our group came together to create for B Corp Month celebrations in March, animated by our talented friends at Treatment!
Once a business has completed the questionnaire, B Lab assigns an analyst who then verifies the accuracy of provided answers and documentation. This is a thorough, deep dive into a business and its practices. For us, the whole process took close to two years of refining policies and documenting practices. We were already doing the work, but now we had to show our work.
The minimum score to receive B Corp Certification is 80, compared to a median score of 50.9 by an ‘Ordinary Business.’ We were very pleased to receive an Impact Score of 102.3 on this first certification – and we’ll go through it all again in three years. If you’re curious, you can view our full results here. Check out the full directory while you’re at it – there are so many innovative and inspiring businesses the world over, working for positive change!
At the end of the day, Media That Makes a Difference isn’t just a saying to us – we embody it through our actions and our commitments. Megan reflected that “the process to certify was incredibly helpful in solidifying our values into policies and measurable commitments. From lowering our impact on the natural environment, to fostering well being in our work environment, and reinvesting in our local community – this is a business movement that is looking to continuously improve, with people, purpose, and planet in mind.”
We’d like to extend a special thanks to all who helped us achieve this accomplishment, especially to our friends at Measure Meant. We would encourage all businesses who want to increase their sustainability practices to check out the Impact Assessment questionnaire, and to reach out to Mark and Kara at Measure Meant for any support.
Even if your business doesn’t plan to certify, the Impact Assessment can help you learn more about ways to focus on your own triple bottom line – and that is good for everyone.