A Heartfelt and Adaptive Approach to Annual Fundraising
October 19, 2020 by Megan
Autumn is a special time of year, when we get to focus on supporting some of our favorite nonprofit partners in preparation for their biggest fundraising events of the year, and we were overjoyed to be working with Transitions once again for their People Who Care 2020 event. Fundraising looks a little different this year, with COVID-19 canceling in-person gatherings and events needing to go virtual in order to continue to safely connect with community supporters, yet Transitions rose to the challenge and beautifully executed an entirely online event, featuring pre-recorded addresses from program leadership and alumna, as well as an inspiring documentary piece sharing the journey of Miriah, a young woman who reclaimed her life through self-determination and supportive relationship at the Women’s Hearth, New Leaf Bakery, and the Home Yard Cottages.
For the first time in nearly two decades, the People Who Care fundraising event went virtual and was still filled with positivity, hope, and integrity. Rogue Heart was honored to sponsor, attend, and take action on behalf of Transitions’ tireless work toward justice and equity. As a table captain host, we further leveraged the opportunity to elevate awareness and encourage support for women and children in our community who truly benefit from the positive services and programs that Transitions provides. Many thanks to everyone who joined our “tables” on October 1st! While completing an entirely pre-produced piece that was ultimately 26 minutes in length was no small filming & editing feat during COVID and a tight timeline, it was rewarding to know that the authentic and heartwarming stories of real women overcoming tremendous obstacles with the support of Transitions was widely felt by the virtual event attendees and no less impactful.
The collection of speakers and program pieces were woven together smoothly into a single file for streaming, after which the team at Transitions treated us all to a Live Q&A, which made for a fun and engaging way to conclude what felt like a very unifying fundraiser. Not only did they meet their fundraising goal, but we received feedback from others within the community that it was one of the smoothest and most engaging “virtual events” they’d attended. We were thrilled with the results, and couldn’t be more excited to see where the amazing, compassionate, and innovative team at Transitions takes their community work going into 2021. We are so grateful for all that they do, and how they’ve adapted their programs during the pandemic.
It is certainly not too late to make a donation to Transitions to help them meet their financial needs for upcoming fiscal year, and the full program is also recorded on the PWC 2020 website (in addition to being embedded above). Plus, if you want to relive the magic from last year’s video on Justice and issues of affordable childcare and housing, we enthusiastically invite you to re-watch the 2019 EduCare video feature below. 🧡