April 15, 2015 by Mallory
Megan Kennedy, our lead producer, has a long history of creating safe digging campaigns, and we were very excited here at Rogue Heart Media to be able to continue to promote this important issue as a team. This is one of two multimedia campaigns that we created for Georgia 811, and it is available for customization for other markets.
This PSA campaign features a new take on the importance of contacting 811 for contractors, showing respect for the tough decisions that contractors must make in their work while positioning 811 as “the easiest call you’ll ever make on the job.” TV :30 is available in English, and Radio :30 and :15 are available in English and Spanish. The TV spot can be customized in two separate sponsorship placements for a total of :10 air time. For radio, the :15 version is customizable with a verbal tag. We’ve also designed a turnkey social media rollout to promote the campaign online, with all elements customizable!
Full-page and half-page ad layouts have been designed with space for custom logo, and can be resized to fit the needs of various markets.
Mallory has a bachelor’s degree in Business and over 10 years of experience in marketing, print and Web design, brand development, copywriting, and creative promotional campaign development. Whether designing Web pages, print campaigns, or a start-up’s branding identity, she connects clients with truly unique creative design and the materials and media to best garner results.
Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home, business, or other physical address, a phone number, and an email address. We collect Personal Information from our customers only when such information is voluntarily provided to us, including, without limitation, in connection with inquiries about our services, as part of signing up for our email subscriptions, if you apply for a job, if you request support from us, if you interact with our social media accounts, or in the process of your business transactions with us. We will keep your Personal Information for as long as necessary or according to your instructions.
If you provide us with Personal Information, we may retain and use that information for several purposes, including facilitating and otherwise addressing your inquiry, request, deliverables, or business transactions and relationship with Rogue Heart Media as well as for internal business purposes, such as billing, statistics, fraud monitoring, and expanding and improving our Services and Deliverables. For example, we may use your Personal Information in order to respond to your questions or requests for information about Rogue Heart Media. We may also use Personal Information to ensure compliance with our policies and applicable law. In addition, we may send you online survery invitations to collect your feedback and seek your insight. If you receive newsletters from us and would prefer not to, you can manage your preferences and unsubscribe at any time.
We may sometimes use subcontractors to perform certain services for us. We may provide Personal Information to those subcontractors when that information is necessary for them to complete a project. Rogue Heart Media will take reasonable steps to ensure that these third-party subcontractors are obligated to protect Personal Information on Rogue Heart Media’s behalf. Rogue Heart Media will not sell or share your Personal Information with any unaffiliated third parties for marketing purposes. In the event that Rogue Heart Media or all of its assets are acquired, all of the data collected by Rogue Heart Media through business transactions and through other means and services provided by Rogue Heart Media would be among the transferred assets. We reserve the right to disclose such information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other Clients, or anyone else who could be harmed by such activities. We also reserve the right to disclose such information when we believe in good faith that the law requires it.
From time to time, we may collect general, non-personal, statistical information about the use of our Services and/or Deliverables. We collect this information using analytics systems put in place by the social media companies that have created the website where we track information (including but not limited to Facebook, Google My Business, Google Analytics, Instagram, LinkedIn, Mailchimp, Pandora, Spotify, Vimeo, Wordpress, and YouTube). We collect this information in order to determine lead and lag measures for our Services and/or Deliverables. We may group this information into aggregate visitor or Client data in order to describe the use of our Services and/or Deliverables to our existing or potential business partners, sponsors, advertisers, or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you or any other visitors or Clients.
You can reasonably request access to the Personal Information we have for you. For inaccurate or incomplete Personal Information, you can reasonably request that the information be rectified or completed. You may also reasonably request that your Personal Information be suppressed or erased. In addition, you have the right to opt out of communications with us. To unsubscribe from our emails, please click on the link in our Mailchimp newsletters or on this link (**clicking on this link will take you to the Mailchimp website).
Many websites, including social media pages, utilize “cookies” and other tracking technologies. A cookie is a small text file that a website transfers to an individual’s web browser and is stored on the device. Cookies and other tracking technologies may record information such as URL and domain requests, referral URL, Internet protocol (IP) addresses, browser software and operating system types, clickstream patterns, and dates and times that our Site gets accessed. We, social media websites, and/or our third-party advertising service providers may place cookies or similar files on your computer for security purposes (such as authentication), to facilitate site navigation and to personalize your experience. Cookies allow us to collect technical and navigational information, such as browser type, time spent on our website, and pages visited (these types of cookies are typically referred to as “Session Cookies”).
The security of your Personal Information is important to us. We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. These include internal reviews of our data collection, storage and processing practices, and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. We restrict access to Personal Information to Rogue Heart Media employees, contractors, and agents who need to know that information in order to operate, develop, or improve our services.
Our websites and our social media pages are not intended for use by children under 13. We do not knowingly collect Personal Information from anyone under 13 years of age. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.