811: Your Easiest Call PSA Campaign

April 15, 2015 by Mallory

Georgia 811 print advertizing

Megan Kennedy, our lead producer, has a long history of creating safe digging campaigns, and we were very excited here at Rogue Heart Media to be able to continue to promote this important issue as a team. This is one of two multimedia campaigns that we created for Georgia 811, and it is available for customization for other markets.

This PSA campaign features a new take on the importance of contacting 811 for contractors, showing respect for the tough decisions that contractors must make in their work while positioning 811 as “the easiest call you’ll ever make on the job.” TV :30 is available in English, and Radio :30 and :15 are available in English and Spanish. The TV spot can be customized in two separate sponsorship placements for a total of :10 air time. For radio, the :15 version is customizable with a verbal tag. We’ve also designed a turnkey social media rollout to promote the campaign online, with all elements customizable!

30 Second TV Spot

Radio Spots

Social Media Rollout


  • Multimedia content and text for 5 customized social media posts (Facebook, Twitter, Google+, etc.)
  • Facebook cover image, with logo customizable.
  • Twitter cover image, with logo customizable.

Print Ads

Full-page and half-page ad layouts have been designed with space for custom logo, and can be resized to fit the needs of various markets.

Georgia 811 print advertizing

Mallory Battista

Written By Mallory

Mallory has a bachelor’s degree in Business and over 10 years of experience in marketing, print and Web design, brand development, copywriting, and creative promotional campaign development. Whether designing Web pages, print campaigns, or a start-up’s branding identity, she connects clients with truly unique creative design and the materials and media to best garner results.

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